Excerpt: This past weekend, Stephen Bannon’s documentary on Sarah Palin, “The Undefeated,” debuted in 10 markets: Atlanta, GA; Houston, TX; Dallas, TX; Phoenix, AZ; Denver, CO; Orlando, FL; Kansas City, MO; Indianapolis, IN; Orange, CA; and Oklahoma City, OK. ARC Entertainment, the distributor of the film, affirmed that “through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs. The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, The Undefeated was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grassroots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon.”
I reached out to attendees via Facebook and Twitter, inviting them to share their thoughts about the film. Here’s what some of them had to say:
“Saw ‘The Undefeated’ in Grapevine, TX, opening night and it was packed. My husband and I had to sit in the front row of the 9:50 showing. I have mixed emotions. I’m saddened by the vicious attacks (montage was almost hard to watch), maddened that the GOP have perpetuated the smear campaign, but through it all I was inspired. I learned so much about her vast executive experience in AK and would be proud to cast my vote for an amazing American, mother, patriot and leader, Sarah Palin. There was thunderous applause at the end of the movie. We’re ready, Sarah. Game on!” — Marisa Marshall
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